Branded World
-15%
portes grátis
Branded World
Adventures in Public Relations and the Creation of Superbrands
Levine, M.
John Wiley and Sons Ltd
04/2003
260
Dura
Inglês
9780471263661
0471263664
15 a 20 dias
520
Offers advice on the art of PR and branding. By creating a fictional product and using it as a branding template throughout, this work explores the many facets of PR in the branding process, including packaging, damage control, and e branding. It also includes examples of successful and unsuccessful branding campaigns.
Introduction.Chapter 1. What Is Branding Anyway?Chapter 2. The Role of Public Relations in Branding.Chapter 3. Birth of a Brand.Chapter 4. Making the Best First Impression.Chapter 5. Planning a Powerful Launch.Chapter 6. Marrying Public Relations and Advertising in Branding.Chapter 7. Brand Maintenance in the Public Eye.Chapter 8. Brand Expansion.Chapter 9. The Celebrity Brand.Chapter 10. Studying the Brand Leaders.Chapter 11. Damage Control.Chapter 12. Successful E-Branding.Chapter 13. Maintaining the Whole Package.Chapter 14. Brand Loyalty and Customer Satisfaction.Chapter 15. Branding through Sponsorship and Endorsement.Chapter 16. Dealing with Copycat Brands.Conclusion.Notes.Further Reading.Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Offers advice on the art of PR and branding. By creating a fictional product and using it as a branding template throughout, this work explores the many facets of PR in the branding process, including packaging, damage control, and e branding. It also includes examples of successful and unsuccessful branding campaigns.
Introduction.Chapter 1. What Is Branding Anyway?Chapter 2. The Role of Public Relations in Branding.Chapter 3. Birth of a Brand.Chapter 4. Making the Best First Impression.Chapter 5. Planning a Powerful Launch.Chapter 6. Marrying Public Relations and Advertising in Branding.Chapter 7. Brand Maintenance in the Public Eye.Chapter 8. Brand Expansion.Chapter 9. The Celebrity Brand.Chapter 10. Studying the Brand Leaders.Chapter 11. Damage Control.Chapter 12. Successful E-Branding.Chapter 13. Maintaining the Whole Package.Chapter 14. Brand Loyalty and Customer Satisfaction.Chapter 15. Branding through Sponsorship and Endorsement.Chapter 16. Dealing with Copycat Brands.Conclusion.Notes.Further Reading.Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
