Media Training 101
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Media Training 101
A Guide to Meeting the Press
Stewart, Sally
John Wiley & Sons Inc
09/2003
256
Dura
Inglês
9780471271550
15 a 20 dias
520
Descrição não disponível.
PREFACE. INTRODUCTION.
PART ONE: Understanding the Media.
CHAPTER 1: Foundational Rules for Media Success.
CHAPTER 2: How Journalists Think and Behave.
CHAPTER 3: Responding to Journalists.
CHAPTER 4: What Is News?
PART TWO: Practice Facing the Media.
CHAPTER 5: Key Message Point Workshop 65
CHAPTER 6: Lethal Mistakes: The Dirty Dozen 73
CHAPTER 7: Playing the Interview Game and Winning.
CHAPTER 8: Putting the Organic Keyword Method to Work.
CHAPTER 9: Key Message Point Practice Questions.
PART THREE: Giving a Great Interview.
CHAPTER 10: Interviews: What Is What and Who Is Who.
CHAPTER 11: Things You Should Never Say to a Reporter.
CHAPTER 12: When Things Go Wrong.
CHAPTER 13: Dress for Media Success.
PART FOUR: Implementing Media Training on the Fly.
CHAPTER 14: When the Media Just Shows Up.
CHAPTER 15: Crisis Control.
CHAPTER 16: How to Write and Review a Press Release.
CHAPTER 17: How to Pitch Your Company's Story.
CHAPTER 18: How to Hire PR That Works.
CHAPTER 19: How to Create a Stellar Press Kit.
CHAPTER 20: Media Training and the World Wide Web.
CHAPTER 21: PR Lessons from Law School.
CONCLUSION.
GLOSSARY.
ACKNOWLEDGMENTS.
INDEX.
ABOUT THE AUTHOR.
PART ONE: Understanding the Media.
CHAPTER 1: Foundational Rules for Media Success.
CHAPTER 2: How Journalists Think and Behave.
CHAPTER 3: Responding to Journalists.
CHAPTER 4: What Is News?
PART TWO: Practice Facing the Media.
CHAPTER 5: Key Message Point Workshop 65
CHAPTER 6: Lethal Mistakes: The Dirty Dozen 73
CHAPTER 7: Playing the Interview Game and Winning.
CHAPTER 8: Putting the Organic Keyword Method to Work.
CHAPTER 9: Key Message Point Practice Questions.
PART THREE: Giving a Great Interview.
CHAPTER 10: Interviews: What Is What and Who Is Who.
CHAPTER 11: Things You Should Never Say to a Reporter.
CHAPTER 12: When Things Go Wrong.
CHAPTER 13: Dress for Media Success.
PART FOUR: Implementing Media Training on the Fly.
CHAPTER 14: When the Media Just Shows Up.
CHAPTER 15: Crisis Control.
CHAPTER 16: How to Write and Review a Press Release.
CHAPTER 17: How to Pitch Your Company's Story.
CHAPTER 18: How to Hire PR That Works.
CHAPTER 19: How to Create a Stellar Press Kit.
CHAPTER 20: Media Training and the World Wide Web.
CHAPTER 21: PR Lessons from Law School.
CONCLUSION.
GLOSSARY.
ACKNOWLEDGMENTS.
INDEX.
ABOUT THE AUTHOR.
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PREFACE. INTRODUCTION.
PART ONE: Understanding the Media.
CHAPTER 1: Foundational Rules for Media Success.
CHAPTER 2: How Journalists Think and Behave.
CHAPTER 3: Responding to Journalists.
CHAPTER 4: What Is News?
PART TWO: Practice Facing the Media.
CHAPTER 5: Key Message Point Workshop 65
CHAPTER 6: Lethal Mistakes: The Dirty Dozen 73
CHAPTER 7: Playing the Interview Game and Winning.
CHAPTER 8: Putting the Organic Keyword Method to Work.
CHAPTER 9: Key Message Point Practice Questions.
PART THREE: Giving a Great Interview.
CHAPTER 10: Interviews: What Is What and Who Is Who.
CHAPTER 11: Things You Should Never Say to a Reporter.
CHAPTER 12: When Things Go Wrong.
CHAPTER 13: Dress for Media Success.
PART FOUR: Implementing Media Training on the Fly.
CHAPTER 14: When the Media Just Shows Up.
CHAPTER 15: Crisis Control.
CHAPTER 16: How to Write and Review a Press Release.
CHAPTER 17: How to Pitch Your Company's Story.
CHAPTER 18: How to Hire PR That Works.
CHAPTER 19: How to Create a Stellar Press Kit.
CHAPTER 20: Media Training and the World Wide Web.
CHAPTER 21: PR Lessons from Law School.
CONCLUSION.
GLOSSARY.
ACKNOWLEDGMENTS.
INDEX.
ABOUT THE AUTHOR.
PART ONE: Understanding the Media.
CHAPTER 1: Foundational Rules for Media Success.
CHAPTER 2: How Journalists Think and Behave.
CHAPTER 3: Responding to Journalists.
CHAPTER 4: What Is News?
PART TWO: Practice Facing the Media.
CHAPTER 5: Key Message Point Workshop 65
CHAPTER 6: Lethal Mistakes: The Dirty Dozen 73
CHAPTER 7: Playing the Interview Game and Winning.
CHAPTER 8: Putting the Organic Keyword Method to Work.
CHAPTER 9: Key Message Point Practice Questions.
PART THREE: Giving a Great Interview.
CHAPTER 10: Interviews: What Is What and Who Is Who.
CHAPTER 11: Things You Should Never Say to a Reporter.
CHAPTER 12: When Things Go Wrong.
CHAPTER 13: Dress for Media Success.
PART FOUR: Implementing Media Training on the Fly.
CHAPTER 14: When the Media Just Shows Up.
CHAPTER 15: Crisis Control.
CHAPTER 16: How to Write and Review a Press Release.
CHAPTER 17: How to Pitch Your Company's Story.
CHAPTER 18: How to Hire PR That Works.
CHAPTER 19: How to Create a Stellar Press Kit.
CHAPTER 20: Media Training and the World Wide Web.
CHAPTER 21: PR Lessons from Law School.
CONCLUSION.
GLOSSARY.
ACKNOWLEDGMENTS.
INDEX.
ABOUT THE AUTHOR.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
