Kmart's Ten Deadly Sins
Kmart's Ten Deadly Sins
How Incompetence Tainted an American Icon
Turner, Marcia Layton
John Wiley and Sons Ltd
08/2003
256
Dura
Inglês
9780471435938
594
Descrição não disponível.
Acknowledgements. Preface. Discount Retail Timeline. Introduction. Chapter 1. Brand Mismanagement. Chapter 2. Not Knowing Its Customers. Chapter 3. Underestimating Wal-Mart. Chapter 4. Lousy Locations. Chapter 5. Ignoring Store Appearance. Chapter 6. Technology Aversion. Chapter 7. Supply Chain Disconnect. Chapter 8. Loss of Focus. Chapter 9. Strategy du jour. Chapter 10. Repeating the Same Mistakes. Conclusion. Bibliography. Index.
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Acknowledgements. Preface. Discount Retail Timeline. Introduction. Chapter 1. Brand Mismanagement. Chapter 2. Not Knowing Its Customers. Chapter 3. Underestimating Wal-Mart. Chapter 4. Lousy Locations. Chapter 5. Ignoring Store Appearance. Chapter 6. Technology Aversion. Chapter 7. Supply Chain Disconnect. Chapter 8. Loss of Focus. Chapter 9. Strategy du jour. Chapter 10. Repeating the Same Mistakes. Conclusion. Bibliography. Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
