Information Masters

1. Customer Masters are Information masters

2. Masquerade of a Hidden malaise

3. Mass-Market Customer Information Legacy

4. Litmus Test for Customer Information

5. Historical Approaches for Customer Information Initiatives

6. Seven Elements of Customer Information Competency

7. Rewards of Customer Information mastery

8. Relative Information Mastery by Industry

9. Customer masters in the 21st Century

Conclusion

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• Serviços de assistência a clientes
• Gestão e técnicas de gestão
• Pesquisa de mercado

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