Just Ask a Woman
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portes grátis
Just Ask a Woman
Cracking the Code of What Women Want and How They Buy
Quinlan, Mary Lou
John Wiley & Sons Inc
05/2003
272
Dura
Inglês
9780471369202
15 a 20 dias
604
Descrição não disponível.
Acknowledgments. Introduction.
Chapter One: A Checkup for Marketers: Listening or Not?
Chapter Two: Self-Induced Stress.
Chapter Three: Deliberate Decision Making.
Chapter Fou: The Vigilante Shopper.
Chapter Five: The Tug-of-War with the Mirror.
Chapter Six: Intimate with Technology.
Chapter Seven: Demanding Respect.
Chapter Eight: Craving Comfort.
Chapter Nine: A Listening Action Plan for Marketers.
Research Notes.
Notes.
Index.
Chapter One: A Checkup for Marketers: Listening or Not?
Chapter Two: Self-Induced Stress.
Chapter Three: Deliberate Decision Making.
Chapter Fou: The Vigilante Shopper.
Chapter Five: The Tug-of-War with the Mirror.
Chapter Six: Intimate with Technology.
Chapter Seven: Demanding Respect.
Chapter Eight: Craving Comfort.
Chapter Nine: A Listening Action Plan for Marketers.
Research Notes.
Notes.
Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
woman; mary; wonderful; quinlan; new; way; market; larger piece; board; officer; chairman; executive; airlines; mary lous; commonsense insights; tech; book; high; mundane; women toward products; fascinating; directors; women; many
Acknowledgments. Introduction.
Chapter One: A Checkup for Marketers: Listening or Not?
Chapter Two: Self-Induced Stress.
Chapter Three: Deliberate Decision Making.
Chapter Fou: The Vigilante Shopper.
Chapter Five: The Tug-of-War with the Mirror.
Chapter Six: Intimate with Technology.
Chapter Seven: Demanding Respect.
Chapter Eight: Craving Comfort.
Chapter Nine: A Listening Action Plan for Marketers.
Research Notes.
Notes.
Index.
Chapter One: A Checkup for Marketers: Listening or Not?
Chapter Two: Self-Induced Stress.
Chapter Three: Deliberate Decision Making.
Chapter Fou: The Vigilante Shopper.
Chapter Five: The Tug-of-War with the Mirror.
Chapter Six: Intimate with Technology.
Chapter Seven: Demanding Respect.
Chapter Eight: Craving Comfort.
Chapter Nine: A Listening Action Plan for Marketers.
Research Notes.
Notes.
Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
